As a continuation of the successful Teens campaign in Europe, two TV spots were created with the goal of reaching out to new contact lens wearers across the region.
November 1, 2009
Academy For Eyecare Excellence™ Delivers Education To Eye Care Practitioners - Whenever and Wherever They Choose
The CIBA VISION® ACADEMY FOR EYECARE EXCELLENCE™ (www.cibavisionacademy.com) has expanded the breadth and reach of its highly-regarded professional education programs with new online learning modules and an "app" for iPhone® users.
November 1, 2009
Focus® DAILIES® Toric, the world's first daily disposable toric contact lens, is now available in 20°, 70°, 110°, and 160° axes. With the new axes, Focus® DAILIES® Toric contact lenses now offer the widest parameter range of any daily disposable toric lens resulting in an increase in patient coverage from 55% to 78%
September 8, 2009
New clinical data shows that DAILIES® AquaComfort Plus® contact lenses can significantly reduce six common contact lens–related symptoms
Eye care practitioners can now offer their patients a contact lens that can diminish the severity of common contact lens-related symptoms. A new clinical study shows that a daily disposable regimen with DAILIES® AquaComfort Plus® reduced both the frequency and severity of six common symptoms compared to habitual weekly to monthly replacement contact lenses
April 1, 2009
For patients interested in colored contact lenses, natural aesthetics and the overall 'look' of the lens are important. In fact, over half of patients desire a noticeable or vibrant lens i. The FreshLook brand is introducing three new vibrant colors